Synesthetic versus Multi-Sensory Design - Differences and Benefits by Michael Haverkamp
Recent industrial design should prioritize the customer's sensory experience in addition to technical functionality, ensuring products feel, sound, look, smell, and respond in ways that delight and reassure users. It's important to optimize sensory inputs and thoughtfully consider how the senses interact and influence user behavior. Synesthesia research benefits innovative design by informing the integration of common cross-sensory correspondences as well as genuine synesthetic processes, helping designers craft cohesive, multi-sensory experiences.
Milosz Hirsh is an independent Creative Director in Kraków, Poland, specializing in unique brand design.
He offers services like business consulting, graphic and product design, motion and interaction design, and experience design.
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