Inception Agency

Design & Branding

Brand Strategy
Brand Identity
Brand Guidelines
Website Architecture
Website Design
Content & Copywriting
Motion Design
Generative Brand Assets
Iconography & Illustration

The core services of the agency are connecting with customers as a point of reference from the movie we chose, Pictogram, inspired by a human connected to a chemical device - ​​​​​​ the Portable Automated Somnacin Intravenous Device. The monogram is a cut-off inspired by a human connected to a chemical device ​​​​​​​. The monochrome striped pattern based on the pictogram is highlighted in print and digital. The Inception logotype was matched with Bw Modelica, a minimal, robust, reliable & pragmatic geometric sans for display and body copy purposes. Its clean shapes and generous x-height make it a very competent face to match inception logotype structure and  form.

About

Inception​ is a Polish Norwegian design & communication consultancy agency operating worldwide. In 2019, we transformed the overall brand from static and generic to a futuristic visual trip with an Aphex Twin soundtrack. The typographic logo feels especially strong with the bold futuristic imagery that is utilized in everything from print to digital materials. We were responsible for the development of a systematic brand design methodology and web design. 

Design

Text-based design with the word "MATERIALS" prominently displayed, and smaller text explaining the selection, evaluation, and analysis of team capabilities, genetic and biological references, and a project inspired by Jan Jelinek's minimal music.
A black and white digital artwork featuring a female mannequin with outstretched arm, alongside a laptop displaying the phrase 'The Art of Business' with navigation links, and a coffee cup with the text 'one coffee makes you larger' on a black background.
Black background with the word 'inception' in white lowercase letters in the center.
The movie title 'Inception' displayed in white text on a black background.
Sample text displaying various font styles and weights on a black background, including names of styles such as Hairline, Thin, Light, Regular, Medium, Bold, with the word 'Modelica' in large font on the left.
A sleek black keyboard with backlit keys, displaying the word 'inception' on a dark background.
A collage of images related to work, branding, advertising, and design, including a logo, advertising sign, abstract visuals, a woman with a bokeh effect, a colorful screen, a smartphone, a woman laughing, a woman looking out a train window, and a framed graphic.
Black background with white outline of a cat lying down, with text 'EXPLORER' above and 'HANGOUT' below.
Black background with white geometric shapes including circles, semi-circles, and L-shapes arranged in an abstract pattern.
A dark, professional-looking business card for 'inception' with contact details and a brief description printed on it.
Close-up of a person's hand holding a black business card with white text that reads 'inception' and contact information, against a dark background.
Open black folder with three closed folders inside, each with different covers. The left folder has a plain black cover with a white symbol in the center and the word 'Manual' at the bottom. The middle folder features a grayscale image of a person's head with digital overlays and the word 'inception' at the bottom. The right folder displays a grayscale page with the title 'BUSINESS DESIGN WITH CLASSICAL MINDS' in red, a red rectangle, and various blocks of text, including a color-coded chart with red, black, and white sections.
A black silhouette of a person facing forward, with a bright white circular light behind their head, creating a halo effect, against a black background.
Black and white photo of two packaged medical supplies labeled 'INJECTION' and 'The art of business,' each with a syringe below them, set against a dark background.
Diagram of a gear mechanism with labeled components.
A black and white website homepage featuring a centered, artistic photograph of a person with arms outstretched and a bald head, with menu options for About, Work, Profile, and Contact. The page title is "Art of Business" with descriptive text about a creative consultancy. Below, multiple sections showcase various branding and design projects, including images of digital screens, logos, and photographs of people, all with a dark theme and minimalist style.
Black and white close-up of a woman with styled hair, looking directly at the camera with a confident expression and holding a cigarette.
A website homepage for Inception agency showcasing modern digital art and branding projects with a dark background, neon pink and purple accents, and minimalist text. Features sections about work, services, and contact information.